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Soft, delicious, nutritious, an American classic.
Wonder Bread was introduced in 1921 by a baking company in Indianapolis. The name and colorful balloon images were inspired by the "awe and wonder" of an international balloon race held in Indianapolis that year. These colorful balloon images have been the cornerstone of the Wonder brand since 1921.
Wonder offers breads to satisfy every generation in your family. Our heritage of baking wholesome and nutritious breads continues today.