Sr. Director of Brand Management in Akron OH

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Frank CPG Partners
Title: 
Sr. Director of Brand Management
Date: 
07/14/2020
Job ID: 
13469259
Location: 
Akron OH
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Director/VP Marketing, Product/Brand Management
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Title: Sr.Director ofBrand Management

Report To: COO/CFO

Position Location: Akron,OH (surrounding area)

Essential Duties


  • Developweekly/monthly/annual brand marketing strategies and monitorthe performance in order to make necessary updates and improvements

  • Translate brand elements into plans and go-to-market strategies

  • Overseethe brand planning process inclusive of target consumers and the development of marketing mix and strategies on consumer brand interaction

  • Implementtactical and detailed marketing execution and advertising activities

  • Monitor market trends, research consumer markets and competitors activities

  • Liaison for external customers, with the focus on maintaining current relationships and fostering new one

Position Requirements:


  • Entrepreneurial spirit and passion to the brand as yourown

  • Strong tactical and analytical skillspartnered with a creative mindto develop brand and marketing strategies and effectively communicate recommendations

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Data-driven thinking and an affinity for numbers

  • Up-to-date with latest trends and marketing best practices

  • Possess superior communication skills

  • Able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision

  • Hands on "team player" approa

Education:


  • Masters degree in Marketing, Business Administration, or any other related field

  • At least 10 years of experience in developing creative and innovative marketing strategies and facilitating effective brand marketing programs and messages



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