Sr. Brand Manager, Ragu in Mount Prospect IL

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Mizkan America
Title: 
Sr. Brand Manager, Ragu
Date: 
06/19/2021
Job ID: 
5000672639406
Location: 
Mount Prospect IL
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Marketing Management, Product/Brand Management

Reporting to the Senior Brand Director Pasta Sauce, the Senior Brand Manager will provide strategic leadership for Ragu Pasta Sauce with responsibility for the brand strategy, P&L management, and delivery of specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans. The role will coach two brand staff members and manage a cross functional team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Lead the development and execution of annual and long-term brand strategies and plans to deliver on business objectives and deepen consumer relevance and engagement
  • Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand
  • Own the development and management of brand P&L
  • Lead agency partnerships to create, execute, and measure media plans, consumer programs, and retailer initiatives
  • Partner with Digital and e-Comm team members to drive consumer engagement and deliver business objectives
  • Collaborate with Innovation and R&D to develop product and package innovation and renovation strategic roadmap and pipeline
  • Establish brand guidelines and Masterbrand operating principals to ensure cohesive positioning of the brand across all licensed categories
  • Coach and develop direct reports and cross functional team

EDUCATION, EXPERIENCE, AND QUALIFICATIONS:

  • BA/BS required in Marketing, Business, or related field; MBA preferred
  • Minimum of 6-8 years of marketing experience; consumer packaged goods experience within the food industry is highly preferred
  • Strong business and financial acumen, strategic thinking, and analytical skills
  • Excellent verbal and written communication and interpersonal skills
  • Able to deal with ambiguity and problem solve; highly organized with ability to manage multiple projects simultaneously
  • Experience in coaching and developing direct reports and leading cross functional team
  • Strong sense of urgency
  • Some travel required
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