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Sr. Brand Director, Pasta Sauces in Mount Prospect IL

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Mizkan America logo
Mizkan America
Title: 
Sr. Brand Director, Pasta Sauces
Date: 
09/30/2020
Job ID: 
5000639535006
Location: 
Mount Prospect IL
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Director/VP Marketing, Marketing Management, Product/Brand Management
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The Sr. Brand Director, Pasta Sauces for Mizkan is responsible for managing and growing the Pasta Sauce portfolio (Ragu and Bertolli), while enhancing equity and delivering attractive financials for the brands.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Serve as a passionate steward, advocate and gatekeeper for the Ragu and Bertolli brands and the equities they have built
  • Provide thought-leadership to the VP, Marketing and help optimize the pasta sauce strategic plan
  • While building brand equity, drive increased sales and profits for the pasta sauce portfolio
  • Create and activate an integrated Marketing plan designed to grow this business, and contribute significantly to Mizkan, financially
  • Work closely with Innovation and R&D leadership to help develop and qualify new products, based on what will resonate most convincingly with consumers and retailers
  • Work closely with Mizkans agencies to bring strategy to life with compelling, brand-building and usage-driving advertising and other forms of communication
  • Develop national media plans, and work closely with agencies to deploy media strategically
  • PR responsibilities will include both offline (traditional) and online (Twitter, Facebook, Instagram, SnapChat, Blogs) vehicles
  • Working closely with Sales, Shopper Marketing, Ecommerce and other Retail specialists, help guide development of an annual consumer and trade promotion plan
  • Guide consumer research and insights efforts for Ragu and Bertolli
  • Responsible for ongoing packaging development and optimization, across the full line of pasta sauces
  • Build and shape a highly-effective, world-class Marketing team
  • Manage a best in class portfolio of external agencies, suppliers and consultants

EDUCATION, EXPERIENCE, AND QUALIFICATIONS:

  • Foundation in world class Marketing and Brand Development from any number of major CPG Food & Beverage companies, along with smaller company experience
  • Experience managing a major food brand
  • Expertise in Positioning, Segmentation, Communications, Innovation & NPD, Research & Insights, Consumer & Trade Promotion, Digital Marketing, Shopper Marketing, Forecasting & Budget, Packaging, Pricing, etc.
  • Skilled and savvy across the Digital landscape, particularly with Search, Display, Retargeting, Web Video, and Paid Social
  • Proven experience developing new products from an end to end perspective (e.g., concept to activation). Experience should include line extensions, upgrades, flankers, and ideally, new-to-world brand development
  • Ability to effectively establish, justify, manage and cost-contain an integrated Marketing program and budget
  • Proven experience developing and motivating direct reports
  • Bachelors degree in business, marketing or a related discipline. Masters degree preferred

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CareersInFood.com is here to offer support. To assist our employers and job seeker community, we have compiled a list of resources regarding COVID-19 and the agriculture industry. You will also find employment resources to help navigate through these difficult times.
USA | CANADA | TEMPORARY JOB LISTINGS
Close[X]