Sales Representative in Dallas TX

Dairy Farmers of America logo
Dairy Farmers of America
Sales Representative
Job ID: 
Dallas TX
Not Specified
Not Specified
Job Types:
Regional Management, Sales Representative

General Purpose:

Responsible for the development of La Vaquita business with primary focus on the Dallas and W. Texas markets, through the execution of promotional, distribution, pricing and shelving strategies in existing retail and food service accounts and expanding the brand into new markets and accounts. Accountable for the delivery of assigned volume, profit and new distribution targets. Work with General Manager, Region Manager, DSD team, DFA national account teams and broker network to achieve assigned objectives.

Duties and Responsibilities:

  • Manage HQ accounts, building business and relationships with key decision makers.
  • Prospect and close new accounts, including retail and food service outlets.
  • Develop profitable promotional and new business programs that fit account strategies.
  • Work closely with General Manager, Region Manager, DSD team and DFA national accounts teams to drive new and existing business and execute projects, as needed.
  • Work with brokers to ensure HQ and retail execution is maximized.
  • Work with marketing team to develop programs to ensure sell-through in existing and new accounts.
  • Provide regular reports on business results, plans and priorities.
  • Maintain knowledge of business through market audits, competitive assessment and syndicated data review.
  • Conduct retail audits, providing distribution and pricing reports and product rotation.
  • Perform required administrative duties, such as deduction management and utilization of trade spending processes and systems.
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