Public Relations Manager in Kansas City KS

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Dairy Farmers of America logo
Dairy Farmers of America
Public Relations Manager
Job ID: 
Kansas City KS
Not Specified
Not Specified
Job Types:
Advertising/Public Relations, Marketing Management
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Help build DFA&##39;s public relations (PR) approach and execute PR activities aimed at our farmer-owners, customers, consumers and influencers across the country and internationally. Play a key role in expanding our external communication function by working closely with communications, media, social media, and marketing colleagues. Participate in strategic projects and have hands-on responsibility for driving PR activities across the Cooperative and branded businesses that will build awareness and advocacy for DFA.

Duties and Responsibilities:

  • Build awareness for DFA and increase overall reputation for the Cooperative by developing and executing engaging and inspiring external communication plans and assets
  • Help set the public agenda with topics and issues strategically important to DFA
  • Work closely with social media colleagues and agencies leveraging DFA and brand content across all channels
  • Work with the communication leadership team to develop an overarching external communication strategy
  • Collaborate closely with DFA&##39;s milk and membership and commercial businesses on developing tactics and plans, and drive operational excellence in all PR activities across the organization. Translate strategic focus into engaging communication
  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.

  • Partner with the press officer to deliver stories across earned media channels to consumer, business, and trade press. Assist in media training and media requests

  • Support our brands in campaigns and product launches with strong and impactful PR encompassing news media, social media and engaging influencers

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