MOM Brands got its start back in 1919 when John Campbell took $900 and started a company. John added malt flavor to farina cereal and named this creation "Malt-O-Meal." Today, MOM Brands offers eleven brands of hot and cold cereal including BetterOats, MOM's Best Cereals, three sisters, Bear River Valley, WeightWatchers, CoCo Wheats, and Farina Mills. MOM Brands is the largest family owned and operated cereal company in the United States as a direct result of the company's innovative practices. Their strategy for growth has always been as simple as producing quality cereal and selling it at a really good price.