Media Director in Minneapolis MN

General Mills
Title: 
Media Director
Date: 
08/24/2021
Job ID: 
9152-en-us
Location: 
Minneapolis MN
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Advertising/Public Relations, Director/VP Marketing

We are looking for a talented Media Director to lead General Mills into the future by evolving how we define, think, and activate media. In this role, you will drive media forward by delivering top-line growth through innovative, breakthrough and scalable media led initiatives. You will continuously develop a team of experts who to advance our media capability as an envied competitive advantage. You will drive effective media plans for today while building media capabilities for the future.

  • This role reports directly to the Chief Brand Officer
  • Direct reports include Media Managers, Media Operations and Performance Marketing
  • Owner of Media Agency relationships
  • Key Partners include Brand Experience Directors, Commerce Marketing Director, Ecommerce Director, Creative Director, and Consumer & Market Intelligence Leaders

MAIN RESPONSIBILITIES

  • Inspires curiosity about media, the changing media landscape as well as innovation and ideas that it can drive
  • Fosters an environment of learning, experimentation and innovation
  • Has a strong POV and designs best practices and capabilities that are delivered across the enterprise
  • Oversees media strategies, media innovation and execution for General Mills globally, across all brands
  • Leads, manages and inspires internal & external teams to develop plans that connect to our consumers, driving deep engaging experiences
  • Cultivates and manages strong Media agency relationships for the enterprise
  • Cultivates and manages priority Media Publisher relationships for the enterprise
  • Serves as a bridge between brand building ideas and commerce activations

MINIMUM QUALIFICATIONS

  • Bachelor’s Degree required, MBA preferred
  • Minimum of 10 years Media experience
  • Minimum 5 years Media experience in digital, programmatic, and innovation
  • Recent experience leading a large team
  • Experience successfully setting agency and media landscape direction, including agency-wide initiatives, evolving how teams go to market, and driving industry-changing thinking
  • Extensive knowledge of media and the media landscape
  • Extensive experience in media strategy, planning, buying across multiple media channels
  • Extensive experience in influencing, coaching and leading teams through changing landscape and the evolution to digital
  • Global media experience
  • Ability to translate, understand, guide and evaluate media analytics tools and technology to ensure they will build and deliver more effective media plans
  • Deep understanding of media best practices
  • Highly collaborative with strong POVs on innovation, evolution and measurement

PREFERRED QUALIFICATIONS

  • Inspired and motivated by staying ahead of the media landscape and leading the media evolution
  • Confident
  • Strong work ethic and team player
  • Humble, influence-led approach to leadership
  • Ownership mentality
  • Excellent interpersonal and leadership skills, ability to influence subordinates as well as peers
  • Possess personal qualities of integrity, credibility, and commitment to mission

ADDITIONAL CONSIDERATION:

  • The preferred location for this role is Minneapolis, MN however remote work-at-home applications will be considered

COMPANY OVERVIEW

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