Marketing Specialist in East Syracuse NY

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Dairy Farmers of America logo
Dairy Farmers of America
Marketing Specialist
Job ID: 
East Syracuse NY
Not Specified
Not Specified
Job Types:
Communications, Marketing Representative, Product/Brand Management
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Function as an integral part of the development and execution of marketing plans for DFA Farm Supplies to reach targets on brand awareness and program promotion. Develop marketing campaigns following consumer behavior trends, generate creative ideas, and implement specialized marketing concepts, principles, and tactics.

  • Assist the Marketing Communications Manager in executing marketing strategies for DFA Farm Supplies
  • Perform activities to support the day-to-day execution of the marketing strategy
  • Develop marketing techniques on social media platforms for DFA Farm Supplies to promote awareness
  • Develop compelling website content and strategies to drive traffic to business website and continuously updating content on site
  • Conduct market research to find answers about consumer requirements, habits and trends
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Work with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (email, social media, web)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned
  • Develop marketing collateral and manage assets
  • Assist with branded apparel development
  • Establish tradeshow calendar and develop support as needed
  • Assist with developing staff sales and outreach plans using Salesforce CRM
  • Expand targeted digital outreach campaigns using Pardot
  • Measure campaign performance by analyzing sales data, using web analytics and anecdotal information, and develop dashboards to report on the collected data
  • Participate and complete special projects as requested
  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.

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