Marketing Specialist - DFA Financing in East Syracuse NY

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Dairy Farmers of America logo
Dairy Farmers of America
Marketing Specialist - DFA Financing
Job ID: 
East Syracuse NY
Not Specified
Not Specified
Job Types:
Financial Analyst, Marketing Management
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Provide marketing support to DFA&##39;s Empire Livestock Marketing and DFA Financing businesses. Execute daily operations as it pertains to all aspects of communication to members and employees regarding marketing programs for assigned business units. Explore new ways to engage customers and develop marketing strategies to increase overall revenue and align with DFA&##39;s strategic vision.

Job Duties and Responsibilities:

  • Assist Farm Services&##39; Senior Marketing Manager in developing marketing strategy for Empire Livestock Marketing and DFA Financing
  • Perform activities to support day-to-day execution of the marketing strategy
  • Serve as a liaison between Empire and DFA Financing teams and other Farm Services marketing functions
  • Assist with marketing techniques on social media platforms for assigned business units
  • Develop and manage advertising strategy
  • Develop compelling website content and strategies to drive traffic to business websites
  • Manage two websites daily
  • Develop process for staff to submit website content and develop training as needed
  • Build marketing campaigns for a variety of seasonal and long-term campaigns that support our businesses&##39; strategic goals
  • Develop marketing collateral and manage inventory
  • Assist with branded apparel development
  • Establish tradeshow calendar and develop themes, materials and staff as needed
  • Assist with developing staff sales and outreach plans using Salesforce CRM
  • Expand targeted digital outreach campaigns using Pardot
  • Measure campaign performance by analyzing sales data, using web analytics and anecdotal information, and develop dashboards to report on the collected data
  • Work with other Farm Services marketing staff on collaborative marketing activities
  • Participate and complete special projects as requested
  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.

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