Job Req ## 655536
Local Manufacturing Company is looking for:
POSITION: Marketing Project Coordinator – B2B
LOCATION: Suwanee, GA Zip Code 30024
EXPERIENCE: 2+ Years B2B Marketing Experience
TRAVEL: UP to 30% Domestically
RELOCATION: Locally Only
In this role you will be working directly with the product marketing team that consists of digital marketers, SEM/SEO content specialists, and technical product managers/engineers to spearhead go-to-market product launches and promotional marketing campaigns.
You will be responsible to work in a cross-functional environment by developing quarterly product roadmaps and craft key product messages for a wide-portfolio of embedded computing solutions.
Your main target is to build internal and external product awareness, product messaging, creative marketing campaigns, and partner with the product team to implement go-to-market launch tactics that align with our computing solutions.
This role requires a systematic approach to market research by seeking to understand customer use cases, product value propositions, market vertical segmentations, and a keen awareness of the competitive landscape.
This role is highly supportive and requires collaboration with the sales teams by providing clear product roadmaps and training tools, a solid product presentation, and a direct market position and product message pipeline.
The Ideal Candidate for This Role:
The Product Marketing Team is a small but creative team that tackles go-to-market challenges for our computing products. You will be required to be a self-starter that will work across all cross-functional groups and work closely with the product management team on its product visions, planning and launches.
Motivated, energetic, and willing to learn more about technology; proactive in asking questions to better understand complex technology for better, targeted messaging in go-to-market launches
Direct experience with communicating and marketing to technical audiences: engineers, operations and manufacturing, technical procurement buyers
Experiences with managing new product roadmaps and presenting key messages to external sales teams
Track record and proven abilities in promotion, training, pricing and go to market strategies for b2b markets, especially in technology
2-3 years product marketing experience preferably in the B2B space in technology
Proven track record influencing product roadmaps and user experiences through actionable insights and recommendations; experience in product branding, messaging, positioning and targeting
Worked with internal teams and external partners to develop and execute impactful marketing campaigns
Exceptional interpersonal skills including successful interactions with executive leadership and constructive collaboration with cross functional teams
Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries.
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans; proven track record of exceptional performance and high productivity in fast-paced environment
Ability to quickly shift between independence and team projects, always maintaining open communication between all parties