Marketing Operations Manager in Beloit WI

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Marketing Operations Manager
Job ID: 
Beloit WI
Not Specified
Not Specified
Job Types:
Category Manager, Marketing Management, Product/Brand Management

Requisition ID 30098
Position Type (US)Full Time
Career FunctionMarketing
Recruiter ##LI-MQ1
Posting Type LI

Leading to better encompasses all we do at Kerry, it&##39;s how we&##39;ve become the worlds leading taste and nutrition company. Whether it&##39;s building and manufacturing sustainable solutions for food, beverage or pharmaceutical consumers, our commitment to lead the world to better nutrition drives us forward. With 24,000+ colleagues across the globe and 15,000+ Kerry products, your opportunities are limitless.

About Kerry

A career with Kerry Taste & Nutrition offers you an opportunity to shape how people across the globe view food and beverage while providing you opportunities to explore and grow as your interests do. With our commitment to a sustainable future, a career with Kerry is something you can feel good about.

Where you&##39;ll work

Our Beloit, WI location is home to our Corporate Headquarters for the North American Region. This location has approximately 700 employees at this location that in roles such as regulatory, RD&A, finance, procurement, supply chain and customer care. It is easily commutable from the Rockford, Madison, and Milwaukee areas. You&##39;ll enjoy your time inside and outside of the office as we offer a full cafeteria, fitness center, and beautiful walking paths around the campus. This location is involved and committed to giving back to the community multiple times throughout the year through our Kerry Employee Engagement Program volunteering with various organizations.

What you&##39;ll do

  • Act as Kerry s Marketo expert, ensuring best-practice marketing activation within the Marketo platform and its intersection with the Kerry sales processes
  • Enhance and maintain a Playbook of best-practices and workflow guidance to help Marketo users understand how to approach various digital marketing challenges and adhere to Kerry governance
  • Align with regional and global teams to coordinate scheduling of Kerry digital marketing activation efforts with central teams - including outbound email messages, landing page launches, and nurture program initiation as needed
  • Create and document segmentation rules and dynamic lists that can be used by regional marketing teams
  • Coordinate creation and own core foundational elements in Marketo, such as a preference/subscription page, header/footer, common email and landing page templates, etc.
  • Act as back-up for lead qualification and manual routing processes where no defined structure has been established.
  • Establish global view of marketing automation / demand generation performance
  • Review results of digital marketing efforts, including email open, click, and opt-out rates; landing page views; form submissions; nurture programs
  • Upon analyzing digital marketing results, collaborate with appropriate Kerry team members to inform digital marketing strategy and plans
  • Build & maintain operational and optimization programs, i.e. campaign quality, scoring models, campaign tracking/tagging, notification alerts & data integrity manipulation in Marketo; Marketo integrations, etc

What you&##39;ll need to be successful

  • 5-7+ years of professional experience in demand generation, marketing operations, or related role
  • Proven experience building lead generation and nurture programs that drive qualified leads
  • Proficient at Marketo, Pardot, Marketing Cloud, or similar MA/CRM tools; Marketo Expert certification preferred
  • Confident working in a fast-paced, delivery focused environment
  • Proven traffic, project / account management experience
  • Skilled at working under pressure
  • Solid resource management, technical and organizational skills
  • Strong verbal and written communication skills
  • Solid knowledge of digital, social media and advertising platforms
  • Experience in Workfront or equivalent (Asana, JIRA,
  • Microsoft Office (Outlook, Word, Excel, PPT)

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. EEO is the Law poster can be foundhere. Additional information can also be here.

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