Marketing Director Traditional Creamers in Broomfield CO

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Danone North America logo
Danone North America
Title: 
Marketing Director Traditional Creamers
Date: 
05/27/2020
Job ID: 
596880001
Location: 
Broomfield CO
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Director/VP Marketing, Marketing Management
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At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably-produced foods and beverages that nourish people&##39;s lives. Some of our brands include Dannon, Activia, Horizon Organic, International Delight, Silk, Oikos, So Delicious Dairy Free, Stok, Two Good, Vega, and Wallaby Organic. And as the largest Certified B Corporation® in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.

With headquarters in Broomfield, CO and White Plains, NY, Danone North America has more than 6,000 employees across the U.S. and Canada, and more than a dozen manufacturing facilities across North America. Our employees enjoy competitive pay and industry-leading benefits (including flexible (unlimited) time off and up to 26 weeks paid parental leave), and share a common mission and culture committed to both business results and social purpose. When you join Danone North America, you become part of a global team that is inspiring a healthier world through food.

JOB SCOPE AT A GLANCE

  • Oversees the marketing strategy for a portfolio of brands within our Traditional Creamers segment: International Delight, Dunkin&##39; & Baileys coffee creamers
  • Lead Club channel strategy for Coffee House Creamer business unit, including our Portion Control (PC) portfolio across brands (International Delight & Land O&##39;Lakes)
  • 3 direct reports: 1 Sr. Brand Manager, 1 Brand Manager & 1 Assistant Brand Manager, overseeing a full team of six, Reporting into VP Marketing for Coffee House Creations


MAIN ROLES & RESPONSIBILITIES

  • Lead and oversee the strategy development and implementation of the Marketing Plans including Campaign communication and Innovation across three brands: International Delight, Dunkin&##39; & Baileys
  • Develop brand planning and execution of annual plans to meet sales and profit goals teams leveraging a cross functional team from Consumer Engagement, Insights, Finance, Sales, Analytics, and Media
  • Oversee the brand and innovation strategy for our PC portfolio across Club and Retail channels.
  • Drive the strategy for the Club channel for the Coffee House Creations business unit
  • Partner with our licensors Dunkin&##39; & Baileys, to drive strong collaboration with master brands
  • Drive innovation projects, along with direct reports, and influence a cross functional team inclusive of Sales, R&I, PMO, Operations, Insights and Enterprise Strategy teams to deliver brand goals
  • Guide business fundamentals mastery across team, identifying learnings and opportunities for strategy refinement across brands


CANDIDATE&##39;S PROFILE

  • 10+ years in Marketing with increasing responsibility, and a proven track record of success in sizeable companies with +$1B in revenue. Experience in Food & Beverage is a plus.
  • Passion for brands and marketing activation, strong brand management skills across all fundamentals
  • Strategic and analytical thinking: ability to shape a vision and a strategy and translate it in concrete actions/plans
  • Passion for managing & developing talent: design project list, provide ownership and empowerment in projects, provide on the job training, lead by example
  • Capability to brief agencies, drive a vision to create impactful brand content that creates conversations with consumers
  • Comfortable with all elements of the media mix: traditional (TV & Print), \ Digital and Social platforms as well as tailoring of compelling communications for these channels
  • Ability to define and track KPIs (IRI, S&I, customers and media KPIs) to identify opportunities and integrate into brand plan
  • Strong communication skills: verbal, written and executive presence to clearly communicate objectives, gain alignment and present their business up and down the organization
  • Strong ability to switch between big picture and day-to-day to drive projects forward without losing sight of the overall goals
  • Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit DanoneNorthAmerica.com .

  • Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.


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