Marketing Director in Strong preference to be located in USCP Headquarters, Lubbock TX

United Sorghum Checkoff Program
Marketing Director
Job ID: 
Strong preference to be located in USCP Headquarters, Lubbock TX
Dependent on Experience; 401K, Medical
Yes - Negotiable
Job Types:
Business Development, Director/VP Marketing, New Product Marketing/Innovation
Employment Type:
Full Time

Marketing Director, United Sorghum Checkoff Program

FLSA: Salary Exempt

Salary: Negotiable and dependent on experience and other considerations


Strong preference will be given to those that can be based out of the USCP office located in Lubbock, TX. The position will require an extensive amount of travel necessary to attend external meetings and other items as needed to successfully perform job duties.

Program Overview

The United Sorghum Checkoff Program (USCP) is seeking a Marketing Director to join a dynamic team, working to advance one of the world’s top cereal crops. USCP is the national checkoff program funded by sorghum farmers. USCP is responsible for promotion, research, and information programs for the U.S. sorghum industry. The Sorghum Promotion, Research, and Information Order is implemented under the authority of “Commodity Promotion, Research, and Information Act of 1996.” USCP has hired the National Sorghum Producers (NSP) as the management entity for the Sorghum Checkoff.

Position Summary

The Marketing Director will identify critical issues and opportunities relating to high value and/or added value sorghum marketing opportunities while advancing the Purpose, Mission, Vision and Values of USCP. Specifically, the Marketing Director is charged with the responsibility of determining and recommending marketing strategies to develop, expand and promote sorghum marketplaces, both domestically and internationally. These markets can range from emerging markets such as pet foods, specialty end uses, and consumer foods to traditional bulk commodity markets and beyond. Fresh, new approaches are critical. Furthermore, the Marketing Director will provide leadership for the sorghum industry in high value markets, and coordinate a national agenda to focus marketing priorities to build awareness and make sorghum a more competitive product.

Required Knowledge, Skills & Abilities

  • Thorough knowledge of effective marketing methods and strategies.
  • Ability to lead and manage complex projects.
  • Possess strong communication skills to speak, listen and write in a clear, thorough, and timely manner using appropriate and effective communication tools and techniques, interacting with diverse audiences.
  • Ability to work collaboratively and in line with the strategy and direction of USCP.
  • Comfortable with computer databases and project management systems in general.

Physical Requirements

Normal physical job functions performed within a standard office environment, as well as, sitting/standing for long periods of time (up to 8 hours) and may lift up to 50 pounds. Due to the agricultural nature of the organization the individual may be exposed to adverse working conditions including but not limited to: Inclement weather including high/low temperatures, rain/snow/sleet, working in areas where dust volume is high, working outdoors in the elements working on or around agricultural machinery.

Minimum Knowledge and Experience

Bachelor’s degree or higher in a business, marketing, supply chain management or related field plus three (3) years of related experience. Marketing experience in the pet food, culinary, confectionery or other food processing industries; or background in ingredient marketing or supply chain management in these industries is a plus. Product development or food distribution knowledge is helpful.

  • Must have a valid driver’s license and will be subject to a criminal background check.

Essential Duties and Responsibilities

  • Build and increase marketing opportunities and value for U.S. sorghum farmers and the sorghum industry.
  • Leverage the attributes of sorghum to drive new market opportunities for the crop.
  • Adjust the sorghum market development plan in counsel with Sorghum Checkoff staff and board and other industry stakeholders, as needed.
  • Oversee annual market development budget and lead development and execution of annual marketing work plan.
  • Actively engage with stakeholders across the sorghum value chain.
  • Identify and analyze trends, constraints and opportunities and determine measures to resolve constraints and promote opportunities, establish and manage initiatives. Incorporate and evaluate how the marketplace or initiatives will assist in creating higher financial returns for U.S. sorghum producers and returns to invested checkoff dollars.
  • Establish contacts and relationships that will benefit the duties and responsibilities of the position as well as the organization and sorghum farmers as a whole.
  • Maintain awareness and knowledge of daily, weekly, monthly and yearly sorghum market conditions and possess the ability to document and communicate sorghum usage; interior and export cash market basis levels and the price relationship to competing ingredients.
  • Create programs and presentations for educational and promotional purposes and deliver these to potential sorghum customers in both private meetings and public seminars and conferences.
  • Collaborate closely with communications staff to leverage and develop internal and external communications assets to drive key messages with defined stakeholder audiences. Support communications staff by producing content and data for Sorghum Checkoff promotional materials as well as communications and educational efforts related to market development.
  • Support internal communications through talking points to Sorghum Checkoff staff and board as well as NSP and state affiliate staff.
  • Work with Management to implement USCP strategic priorities and develop all marketing plans, messaging points, research-related projects and coordinate tactics. These must coordinate with the USCP Strategic Plan and comply with USDA-AMS guidelines.
  • Assist with rapid response issues, special projects and other duties as assigned.
  • Actively participate in industry and other professional associations and networks to ensure awareness of industry standards, trends and best practices to strengthen and support the USCP and the sorghum industry.
  • Keep the Executive Director and CEO informed as situations develop and are resolved or assistance is needed to accomplish resolution.

Reports To: Executive Director, United Sorghum Checkoff Program

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

Advertised: March 31, 2021

Applications close: April 30, 2021 11:55 PM CT

Interested individuals should submit a current resume and any additional documents to Norma Ritz Johnson, USCP Executive Director. No phone calls, please.

NSP is an equal employment opportunity employer and strives to comply with all applicable laws prohibiting discrimination based on race, color, creed, sex, age, national origin or ancestry, physical or mental disability, veteran status, marital status, medical condition, or sexual orientation, as well as any other category protected by federal, state, or local laws. All such discrimination is unlawful and all persons involved in the operations of NSP are prohibited from engaging in this type of conduct.

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