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Market Insights & Communications Associate - Innova Flavors in Lombard IL

Griffith Foods
Title: 
Market Insights & Communications Associate - Innova Flavors
Date: 
10/15/2020
Job ID: 
4321
Location: 
Lombard IL
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Communications, Marketing Representative
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INNOVA

Combining modern science and artistic culinary application, the Meat Flavor Experts INNOVA provides high impact taste fidelity with its Robust brand of meat flavors. Profiles are available in every nuance imaginable from specific notes to complex ethnic flavors systems. INNOVA provided a full spectrum of savory flavors through the Savor Notes line.

Summary: The Market Insights & Communications Associate role is responsible for creating consumer, market, segment insights and communicating these externally to build brand awareness, support and generate sales funnel and grow targeted accounts. This role will also be responsible for managing the day-to-day digital related activities including leading the content marketing platforms and implementing online campaigns.

Essential Duties & Responsibilities:

  • Market and Consumer Insights
  • Generate insights through the collection, synthesis, and analysis of marketplace data (customer, consumer, category, and competitive) as well as perform other ad-hoc marketing research requests utilizing sources such as Mintel, Global Data, Dataessentials, etc.
  • Create compelling content that connect our customers needs to Innovas solutions using data insights. Apply the Challenger model for developing commercial insights where appropriate.
  • Assists in the preparation and delivery of internal and external insight driven presentations.
  • Analyzes business data to understand customer and segment trends and resulting insights.
  • Responsible for creating brand and product promotion campaigns delivered to prospects and customers.
  • Communications
  • Develop, manage and execute content marketing calendar
  • Manage the day-to-day digital marketing activities including the content marketing calendar and campaign creation and analysis.
  • Coordinate branding initiatives to ensure consistency and execution from other departments and vendors.
  • Works with syndicated data vendors, agencies, printing companies and other relevant organizations required for proper purchase and execution of communication activities.
  • Manage trade show events and prepare materials needed for shows including purchase giveaways, signs, banners.
  • Support internal communication initiatives as well as other commercial activities as member of the marketing team.

Requirements:

  • Bachelors degree in Marketing, Journalism, Communicatons or equivalent.
  • 3-5 Years Marketing, Digital Marketing or Consumer Insights experience
  • Strong ability to prioritize multiple projects, initiatives and resources, delivering on time and effectively.
  • Self-motivated individual with high level of energy and positivity
  • Strong collaboration skills and ability to work in a team environment.
  • Strong verbal, written and presentation communication skills.
  • Strong data analytics and insight generation skills
  • Proficient in Microsoft PowerPoint & Excel
  • Digital marketing experience and Hubspot knowledge a plus
  • Social Media skills in B2B environment
  • Skilled at design programs such as Adobe Photoshop and Illustrator a plus
  • Travel as needed

    EEO AA M/F/Vet/Disability

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Red Alert CareersInFood.com is here to offer support. To assist our employers and job seeker community, we have compiled a list of resources regarding COVID-19 and the agriculture industry. You will also find employment resources to help navigate through these difficult times.
USA | CANADA | TEMPORARY JOB LISTINGS
Close[X]