Hero Nutritionals brands include Yummi Bears, Yummi Bears Organics, Slice of Life and Cinnabetic II. Jennifer Hodges founded Hero Nutritionals in 1995 to hopefully find and develop a more delicious way for children to take vitamins and stay healthy. The nutritional company provides fun tasteful vitamin options for children and adults. Hero Nutritionals has been around for 16 years and offers more than 30 different supplements. Hero Nutritionals partners with Vitaminangels, SusanG Komen Foundation, Autism Speaks, MaxLove, Family Assistant Ministries and The Ronald McDonald House of San Diego to help provide health and wellbeing to the community.