Since the company's founding in 1962, we've built our reputation as an innovative and reliable supplier of exotic, premium-quality produce. In fact, Frieda's has introduced such table-staples as Kiwifruit, Brown Mushrooms, Alfalfa Sprouts, Spaghetti Squash, Jicama, Shallots, Mangos, Donut® Peaches and a wide variety of Latin and Asian specialties.
Another first for Frieda's was the pioneering use of our own brand name labels on produce. Currently, we supply grocery retailers, wholesalers and food service distributors with more than 500 different items through our branded lines: Frieda's®, Cocina de Frieda's®, Asian Specialties™, and Vegetarian Solutions™.
Frieda's is also the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman -- and remains a family-owned and operated business today. Frieda Caplan is founder and Chairman of the Board, while her daughters Karen and Jackie serve as President/CEO and Vice President, respectively.
As a fitting tribute to exotic produce, Frieda's recently launched an innovative new cookbook entitled 'The Purple Kiwi Cookbook' authored by President Karen Caplan. A collection of delicious recipes featuring some of the world's most unusual produce, this innovative cookbook earned the Benjamin Franklin Award from the Publishers Marketing Association.
Based in Los Alamitos, California, Frieda's now has more than 125 employees and maintains an 85,000-square-foot warehouse for supplying r
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