Director of Marketing in Bradenton FL

The Marketing Director will lead a team and external resources responsible for the branding, messaging education, and presentation of all existing and new products and brands across multiple channels of trade to include retail, digital, e-commerce, healthcare practitioners, and direct-to-consumer.

Key Responsibilities

• Develops, leads, and manages the team responsible for building and maintaining the Company’s brands, including messaging, tone, design, and product development.
• Evolves and ensures consistency and integrity behind the brand and brand guidelines.
• Manages team priorities and relationships with outside agencies and vendors.
• Maintains a cohesive view of the competitive landscape via syndicated data insights and retail/digital vigilance.
• Develops, evolves, and maintains customer personas and related journeys, establishing a content strategy.
• Leverages insights to create a New Product Development pipeline.
• Develops the strategy for pricing, messaging, packaging, promotion and selling of company products.
• Designs and executes market research studies to result in data-driven branding, gated product development, product launch, and other key marketing actions.
• Acts as the gatekeeper for all things related to branding within the Company.
• Provides strategic direction on marketing tactics and strategies including traditional and digital.
• Grows direct to consumer sales via web and digital strategies.
• Manages product P&Ls and marketing/education budget.

• Performs other job-related tasks as assigned.

Education and Experience:

BA/BS in Marketing, Communications, or related field

10+ years of marketing experience.

Classical CPG experience