Director of Marketing in Bradenton FL

Experis, a Manpower Group Company logo
Experis, a Manpower Group Company
Title: 
Director of Marketing
Date: 
03/31/2022
Job ID: 
--
Location: 
Bradenton FL
Degree: 
B.S./B.A.
Salary: 
185000
Job Types:
Director/VP Marketing, Marketing Management

The Marketing Director will lead a team and external resources responsible for the branding, messaging education, and presentation of all existing and new products and brands across multiple channels of trade to include retail, digital, e-commerce, healthcare practitioners, and direct-to-consumer.

Key Responsibilities

  • Develops, leads, and manages the team responsible for building and maintaining the Company’s brands, including messaging, tone, design, and product development.
  • Evolves and ensures consistency and integrity behind the brand and brand guidelines.
  • Manages team priorities and relationships with outside agencies and vendors.
  • Maintains a cohesive view of the competitive landscape via syndicated data insights and retail/digital vigilance.
  • Develops, evolves, and maintains customer personas and related journeys, establishing a content strategy.
  • Leverages insights to create a New Product Development pipeline.
  • Develops the strategy for pricing, messaging, packaging, promotion and selling of company products.
  • Designs and executes market research studies to result in data-driven branding, gated product development, product launch, and other key marketing actions.
  • Acts as the gatekeeper for all things related to branding within the Company.
  • Provides strategic direction on marketing tactics and strategies including traditional and digital.
  • Grows direct to consumer sales via web and digital strategies.
  • Manages product P&Ls and marketing/education budget.
  • Performs other job-related tasks as assigned.

Education and Experience:

BA/BS in Marketing, Communications, or related field

10+ years of marketing experience.

Classical CPG experience

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