Director of Marketing in Bradenton FL

Experis, a Manpower Group Company logo
Experis, a Manpower Group Company
Director of Marketing
Job ID: 
Bradenton FL
Job Types:
Director/VP Marketing, Marketing Management

The Marketing Director will lead a team and external resources responsible for the branding, messaging education, and presentation of all existing and new products and brands across multiple channels of trade to include retail, digital, e-commerce, healthcare practitioners, and direct-to-consumer.

Key Responsibilities

  • Develops, leads, and manages the team responsible for building and maintaining the Company’s brands, including messaging, tone, design, and product development.
  • Evolves and ensures consistency and integrity behind the brand and brand guidelines.
  • Manages team priorities and relationships with outside agencies and vendors.
  • Maintains a cohesive view of the competitive landscape via syndicated data insights and retail/digital vigilance.
  • Develops, evolves, and maintains customer personas and related journeys, establishing a content strategy.
  • Leverages insights to create a New Product Development pipeline.
  • Develops the strategy for pricing, messaging, packaging, promotion and selling of company products.
  • Designs and executes market research studies to result in data-driven branding, gated product development, product launch, and other key marketing actions.
  • Acts as the gatekeeper for all things related to branding within the Company.
  • Provides strategic direction on marketing tactics and strategies including traditional and digital.
  • Grows direct to consumer sales via web and digital strategies.
  • Manages product P&Ls and marketing/education budget.
  • Performs other job-related tasks as assigned.

Education and Experience:

BA/BS in Marketing, Communications, or related field

10+ years of marketing experience.

Classical CPG experience

Apply Now
Name and email are optional and not part of your application. It will be used solely by to send you new job alerts.

Using means you are agreeing to the Terms of Service of this website.

Red Alert COVID-19 resources.