Director of E-Commerce in Westchester NY

KCO Resource Management
Director of E-Commerce
Job ID: 
Westchester NY
Not Specified
Not Specified
Job Types:
Director/VP Marketing, Marketing Management, Promotions

Director of E-Commerce

We are working with a natural food company in the tri-state area that is looking for a key team member for their growing company. The Director of E-Commerce is responsible generating and updating website content while maintaining the online marketing plan. This role can work remotely a few days a week and is located in Orange County, NY. Please apply if interested!


  • Generate & update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
  • Plan, define and implement website changes
  • Maintain & update the online marketing plan for the website
  • Monitor key performance indicators on the website & develop plans to improve them
  • Considerate of the disciplines required to drive traffic to retail websites
  • Update product information and content on the website
  • Create banners, images, promotions etc. for display on the website (using products like Photoshop)
  • Manage website configuration & parameters (payment options, stock management)
  • Investigate & report any operational/technical issues arising
  • Scope & document ongoing website functional projects /improvements
  • Liaise with internal resources regarding the day to day management of the website
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement
  • Understand & develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogs etc.
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyze the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)
  • Meet internal service levels for website activity and management
  • Maintaining an excellent level of service to the business


Required Skills/Qualifications:

  • Prior experience in Web administration and e-commerce
  • Meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Proficient with Excel and Photoshop
  • Experience with Shopify a must
  • Familiar with data management
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
  • Understanding of order management/customer fulfillment in an e-commerce context
  • Strong communication – verbal & written


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