Director, Issues Management in Washington DC

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National Cattlemen's Beef Association
Director, Issues Management
Job ID: 
Washington DC
Not Specified
Not Specified
Job Types:
Advertising/Public Relations, Communications, Marketing Management
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Director, Issues Management 

Denver or Washington, D.C. office


Reports to: Executive Director, Issues Management & Media Relations


We are the National Cattlemen’s Beef Association, and we come to work every day to tell the story of our country’s nearly one million cattle farmers and ranchers. You may have heard of the iconic Beef. It’s What’s For Dinner. brand and one of our core jobs is to protect that brand and help bring it to the next generation of consumers by sharing with them stories about the amazing people who raise beef, the strength that beef provides, and of course, the great taste of beef.


We have an exciting role open right now on our Issues Management and Media Relations team. The position can either be based in our Washington, D.C. or Denver office. The right candidate will be experienced in issues and crisis response and developing and executing strategic communications plans, a strong writer, a team player, and be willing and able to roll up their sleeves and get stuff done.


As part of the Issues Management and Media Relations team, you’ll be a part of a group of professionals responsible for delivering strategic communication solutions and responding to issues that threaten consumer confidence in beef. This role will also be responsible for helping strengthen the reputation of the beef industry by proactively communicating about farmer and rancher commitment to issues such as safety, sustainability, community and cattle care.


If based in the Washington, D.C. office, you’ll be responsible for working across offices, departments and time zones to coordinate with other team members based in the Denver office to ensure synergistic work.


This is a key role for the organization and the cattle farmers and ranchers we represent, and it requires your full dedication. But, we’re a fun group of people, committed to each other and to delivering great work in an essential industry. And, there’s competitive pay and benefits, too.





Communications: 85%

  • Develop and execute effective and timely communications strategies: tactics may include developing issues and crisis plans, facilitating drills and exercises, issues/crisis management, and influencer outreach strategies.  
  • Lead the team in a daily newsroom process to track and analyze beef industry issues in traditional and social media. Based on issues monitored, make recommendations on issues response efforts and outreach and engagement opportunities for industry thought leaders and consumer influencers. Coordinate response efforts with internal teams, including responsibilities for managing up to department heads. Carry out day-to-day implementation of these issues response needs.
  • Develop, design and draft communications (e.g., communication plans, media statements, talking points, opinion editorials, fact sheets, presentations, and scripts) for assigned areas that are compelling, accurate, clear, in line with our brand voice, and delivered on time.

  • Provide counsel to internal teams and state beef council partners on issues response and media requests, including helping spokespeople prep for and conduct media interviews. Proactively identify new response guides/resources to support state issue response needs, lead state issues workshops and streamline issues response processes.


Team contributions: 15%

  • Collaborate with other members on the team to optimize efficiency and ensure consistent messaging across channels.
  • Contribute to the development of creative communications strategies and practices by keeping abreast of latest industry standards, best practices, tools and technologies.
  • Maintain shared calendars, project tracking documents and reports, department SharePoint site and other administrative needs.
  • Other duties as assigned.


You will bring the following skills to our team:

  • Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field plus a minimum of five years of experience in public relations, public affairs, issues management or crisis communications.
  • A thoughtful self-starter and collaborative in nature.
  • Comfortable in a fast-paced, ever-changing environment of issues and crisis management and must be passionate about responding to the challenging issues impacting production agriculture and the beef industry, sometimes involving early/late/weekend hours.
  • Strong analytical skills, experience utilizing traditional and social media monitoring software (Meltwater a plus); strong communication skills and a very research-driven mindset.
  • Confidence in public speaking and presenting.
  • Experience in successfully managing multiple projects and priorities simultaneously.
  • Advanced knowledge of communication principles/theories, specifically strategic thinking, communication plan development and execution, messaging, content strategy, and writing.
  • Thorough understanding AP Style.
  • Basic knowledge of current social media platforms and Microsoft Office.
  • Working knowledge of risk communication principles.
  • Advanced written and oral communication skills.
  • Strong interpersonal skills, including style flexing, giving and receiving constructive feedback, managing up and active listening.
  • Basic skills in conflict resolution, negotiation and influence without authority.
  • Ability to follow processes and procedures.
  • Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance.
  • Available for business travel (10-20 percent of your time) and availability on weekends. If based in Washington D.C., ability to travel to Denver approximately once a month in addition to other business travel.


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