Customer Sales Lead - Pop Secret, Emerald & Snack Factory in Cincinnati OH

Campbell Soup Company logo
Campbell Soup Company
Title: 
Customer Sales Lead - Pop Secret, Emerald & Snack Factory
Date: 
01/26/2022
Job ID: 
9432_31833
Location: 
Cincinnati OH
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
National Sales Management, Regional Management, Sales Representative

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

The Customer Sales Lead- Campbell Snacks- Pop Secret, Emerald & Snack Factory is responsible for the development and implementation to drive sales within trade rate, volume, profit and share growth within three snacks categories. Responsibilities include proactively managing and delivering growth of the Campbell Snacks portfolio, creating/evaluating and updating business plans to meet all sales objectives. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with Kroger, by working closely with key decision makers and utilizing shopper marketing and category insights to implement Campbells Snacks Executional Excellence model (Assortment, Shelf, Displays & Service. The Customer Sales Lead is also responsible for communicating plans to internal and external field operations teams. This position works in a customer team office located in Cincinnati, Ohio. Approximately 10-15% travel required.

Primary Responsibilities:

  • Utilize the Campbell Sales Planning & Customer Investment system to create optimal customer plans to drive the portfolio.
  • Manage and lead cross portfolio platforms to drive volume, profit and share growth. These platforms include but are not limited to: Back to School, Holiday, Big Game and Summer.
  • Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive Campbell Snacks portfolio and scale.
  • Proactively monitor and update the customer&##39;s overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
  • Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.
  • Leverage Shopper Marketing to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
  • Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
  • Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Understand Snacking strategies and tactics and implement them by working closely with the customer&##39;s key decision makers, category managers, coordinators, directors and Kroger Leadership.
  • Develop accurate monthly forecasts to maximize supply chain efficiencies and trade rate by tracking deliveries, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
  • Deliver innovation to customer and work with key customer personnel to achieve optimal distribution.
  • Identify profitable opportunities to grow incremental volume and in-line space. Provide direction on how to implement customer specific plans at store level.
  • Proactively monitor and manage Executional Excellence (Assortment, Shelf, Displays & Service) principles.


Job Complexity:

Assess any customer&##39;s competitive position, behaviors and strategies and understand how they align with Campbell&##39;s strategic goals to help determine a customer investment strategy (use of trade, customer shopper marketing, and integrated marketing equities) that will best support a joint plan to benefit Campbell&##39;s and the customer&##39;s revenue, profit and share growth. Develop productive working relationship with key decision makers at various levels within the customer&##39;s organizational structure. Requires cross-functional interaction within the customer team (Sales Finance, Category Management, Shopper Marketing, Customer Development & Sales Strategy) as well as with Headquarter personnel (Sales Strategy, Brand Marketing, Supply Chain, etc.) to varying degrees depending on the size, complexity and strategic importance of the customer. Requires strong understanding of and experience with trade and P&L management.

Minimum Requirements:

  • Bachelor&##39;s Degree
  • 5+ years of CPG Industry Sales and/ minimum 3 years customer facing selling role
  • Problem Solving Skills
  • Technical Skills
  • Category & Brand Knowledge
  • Analytical Skills
  • Interpersonal Skills
  • Negotiation Skills
  • Written and Verbal Communication Skills
  • Supply Chain Knowledge
  • P&L Management

ACR

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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