The central role of the Marketing Specialist is to assist in all marketing efforts of Coca-Cola Credit Union, including, but not limited to: analyzing data from
various sources to determine ROI and find new marketing opportunities,
managing campaigns, composing communications to members and
employees, and any other tasks supporting growth for Coca-Cola CU. The Marketing Specialist will collaborate with key players on the marketing team, other credit union departments, and Coca-Cola leaders to implement new
campaigns and strategies that increase membership and drive loan growth.
We are seeking an individual who is passionate, organized, willing and able to learn quickly.
•Supports the Vice President of Marketing with oversight on the development, execution and coordination of all marketing campaigns and initiatives from creative conception through completion; including market research, strategic communication, & plan development to support revenue generation and increase product and brand awareness.
•Develops external communications materials including newsletters, press releases, marketing messages, website content, event promotional materials and imagery to enhance competitive positioning within the marketplace.
•Writes and edits copy for time-sensitive member communications (i.e. emails, newsletters, powerpoint presentations, social media content, etc.), at times in cooperation with or at the request of other Credit Union departments.
•Employ marketing analytics techniques to gather important data (email, web analytics, rankings, etc.)and tracks existing marketing campaigns to completion and reports on results.
•Provides leadership and end-to-end management and execution of both digital and social media campaigns with particular proficiency in: writing original content on all social media platforms, improving member engagement, and promoting social media campaigns.
•Manages, supervises and maintains relationship with outside vendors in
promoting Credit Union services. (i.e. advertising agencies, mailing houses, digital/social marketing partners etc.).
•Perform market and industry trends research.
Qualifications & Requirements:
•Educational Requirements: Bachelor#39;s degree in Business, Marketing, Communication or equivalent required.
•Work Experience: Minimum 3+ years#39; marketing, sales or marketing-related
experience is required.
-Experience within a financial institution (Credit Union or Bank) is highly
-Proficient in Microsoft Word, Excel, PowerPoint and Outlook
-Working knowledge of Photoshop, Illustrator and/or InDesign experience highly
-Experience in developing and implementing marketing campaigns
•Strong attention to detail
•Knowledge of financial products and services
•Must be motivated and able to work with minimal supervision
•Exceptional verbal and written communication skills
•Strong analytical and project management skills
•Confident and dynamic personality
•Strong creative outlook
•Excellent public speaking and interpersonal skills
•Ability to adapt to change in a fast-paced environment
•Up-to-date with the latest trends and best practices in online marketing and measurement
Promotional Materials; Social Media Campaigns; Marketing Campaigns; Creative Concepts; Ideation; Media Platforms; Results-Oriented; Media Campaigns; Creativity; Online Marketing
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what#39;s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.