Category Strategy Lead in Charlotte NC

Campbell Soup Company logo
Campbell Soup Company
Title: 
Category Strategy Lead
Date: 
11/25/2020
Job ID: 
9432_22328
Location: 
Charlotte NC
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Category Manager

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary
The Category Strategy Lead will lead the strategic category management initiatives for the Cookie and Cracker categories across all customers and channels. The position is the subject matter expert for category trends, shopper behavior and key retailer strategy. Responsibilities include working in partnership with Shopper Insights, Consumer & Customer Insights Development, Marketing teams to develop category, shopper, and channel-specific insights.

The Category Strategy Lead is responsible for the effective communication of distribution and shelving principles that are in sync with merchandising and pricing priorities supporting the Annual Operating Plan. This includes support for gold standard aisle flow and planogram recommendations.. The Category Strategy Lead is responsible for publishing materials with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key sales strategies forward through the field Category Solutions and customer account teams
Primary Responsibilities
Interacts regularly with senior Sales, Brand, Sales Strategy and Shopper Insights to develop strategic recommendations based on data analysis and insights.

Responsible for generating category, shopper, and consumer insights-based selling materials


Aisle Flow and Planogram Recommendations

  • Product and Assortment Prioritization based on category contribution and strategic brand initiatives to Net Gains

New Item Sell In to drive Speed to Shelf

  • Provides senior-level briefings on category trends, key research findings and provides guidance on potential strategies to action insights.

  • Responsible for developing effective business strategies for various channels of trade with Clear Distribution

Shelving targets

  • Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams.

  • Develops communication strategy to implement key research insights into business plans at the customer level.

  • Creates direction for joint business planning development and for the category management function based on insights.

  • Supports field peers, as needed, in preparation for key meetings with priority customers.

  • Engages with key customers to gain and share insights.

Job Complexity

  • May work with many cross-functional groups or teams at the customer, customer team, and Headquarter level (e.g. Consumer & Customer Insights Development Team, Joint Business Planning Team and Brand Teams, Field Sales and Category Management, etc.)

  • Understands the unique characteristics and challenges of various retail channels and their implications and opportunities for relevant categories.

  • Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories

  • Ensures continuous skill building within the function through the introduction of new tools and practices to attain and maintain thought leadership in the category management discipline.

Minimum Requirements:

  • Bachelor&##39;s Degree required

  • Minimum 8-10 years CPG experience required; previous experience should include some or all of the following:

  • Category Strategy

  • Category Management

  • Analytics & Reporting

  • Customer Sales / Customer Management

  • Shopper Insights

Skills required for success:

  • Experience leveraging Syndicated Data (IRI, Nielsen, etc.)

  • Space Management Software (JDA, Apollo, etc)

  • Communication

  • Storytelling

  • Analytics

  • Process management

  • Advanced knowledge of Microsoft Excel and PowerPoint

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