Category Analyst in New Albany OH

Bob Evans Farms
Category Analyst
Job ID: 
New Albany OH
Not Specified
Not Specified
Job Types:
Category Analyst, Marketing Research

Position Overview:

The Category Analyst plays a pivotal role in developing Bob Evans Foods retail business. This individual is primarily responsible for analyzing customer, market and consumer data in order to build sound business recommendations and develop high quality supporting presentations. This individual’s primary responsibility is to supply relevant and necessary insights (solutions/recommendations), which are gathered from consumption data (IRI & AC Nielsen), shipment data, spending, and consumer insights for improved decision-making capabilities.


  • Presentation Development
    • Finalize and organize all data into a compelling sales story for presentation to Business Development Managers and/or Customers by developing actionable business insights.
  • Presentation Delivery
    • For assigned customers, communicate business opportunities, and recommend action plans by working with Business Development Managers and/or Customers.
    • Assume the Lead Role as part of the Sales Team in presenting insights, strategies, and tactics to business partners.
  • Project/Customer Management and Support
    • Participate with Bob Evans Foods Sales Team in identifying and presenting recommendations for category growth.
    • Maintain project schedules by monitoring project progress, coordinating activities, and resolving problems.
    • Manage and maintain ongoing relationships for category management activities
    • Develop Category Management relationships at customers that establish Bob Evans Foods as the go-to resource for Category Management insights and business process Best Practices
  • Data Analysis/Interpretation and Application
    • Provide category management insights and actionable recommendations that drive category growth for customers. Provide detailed category analysis and recommendations in the areas of product assortment, placement, pricing, and promotion that will drive category sales.
    • Provide regular consumption updates with an assessment of brand, category, and competitive issues/opportunities.
    • Specifically own process and necessary analytics to evaluate post event information and draw conclusions – focus on the objective of “maximization of funds”.
    • Track progress and impact of Retail Pricing strategies and work with the teams to assess and propose future pricing actions.
  • Data Collection
    • Provide information for customers, Business Development Managers, and internal teams using syndicated or customer-specific data sources.


  • Bachelor&##39;s degree (BA, in business with graduate degree preferred) or equivalent experience
  • 1 - 3 years of experience in an analyst role supporting category/sales for a major organization, preferred
  • Experience within syndicated data (IRI, AC Nielsen, etc.) databases, a plus
  • Experience with research and statistics a plus.
  • Ability to research, build, and deliver fact-based business reviews and market analysis
  • Ability to manage multiple projects, work within tight timelines and have retailer understanding in CPG environment, a plus
  • Strong quantitative, analytical, and organizational skills
  • High level of proficiency with Microsoft Office (PowerPoint, Word, Excel, Office, etc.)
  • Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact both verbally and written.
  • Ability to work well with others in fast paced, dynamic environment.
  • Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
  • This position requires approximately 20% travel.

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