Brand Manager in Boston MA

High Liner Foods logo
High Liner Foods
Brand Manager
Job ID: 
Boston MA
Not Specified
Not Specified
Job Types:
Category Manager, Marketing Management, Product/Brand Management
High Liner Foods is North America's largest marketer of frozen, value-added, seafood products - a family of passionate people and strong brands with a dedicated vision of \u0022Reimagining Seafood to Nourish Life\u0022 for more than 120 years!

Our secret to success is simple. It's our people. We believe in building a high-performance organization by investing in our people.

The Brand Manager must have a passion for building successful brands and a passion for food, understanding consumers deeply and formulating strategies and plans. The incumbent will be the brand advocate that owns all aspects of the marketing mix and spearheads the growth of the brands in their portfolio through the execution of highly effective strategies and initiatives.

Accountabilities and Responsibilities
  • Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including:
    • Innovative owned, earned, and paid advertising and media
    • Packaging
    • New product development and launches and base product renovations
    • Pricing
    • Promotion
    • Market Research
  • Work closely with the Senior Marketing Manager and all internal and external functions to translate long-term strategy into highly effective annual marketing and customer marketing plans
  • Establish and enhance product offering through identifying and assessing product and market opportunities
  • Lead commercialization of product initiatives that deliver annual plan
  • Lead brand reviews to analyze and diagnose external and internal brand and/or competitive performance
  • Work with the cross-functional teams (including Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives
  • Work with key external agency partners to develop successful brand initiatives
  • Manage brand marketing budget
  • Oversees and is accountable for the assigned brand portfolio including day-to-day management with an understanding of P&L management

  • 1 to 2 years of progressive work experience preferably in the CPG industry in marketing, advertising, or a related field in the US market; An in-depth understanding of the US retail customers across channels is required
  • Bachelor's degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
  • Demonstrated success in consumer-centric organizations
  • Intimate knowledge of new trends in brand building and consumer engagement channels (digital, e-commerce, social, etc.)
  • Agile, forward looking with a test, learn, improve, expand mentality
  • Able to build and maintain lasting relationships with corporate departments, key business partners, and customers
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Excellent written and verbal communication skills
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • High attention to detail and quality standards
  • Strong understanding of IRI/Nielsen and/or other syndicated data sources
  • 20% travel to High Liner Foods offices and plants within North America will be required.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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