Boyer Candy Co.

821 17th Street
Altoona, PA 16601
Company Information:
It was during the early 1930's when the depression was hitting the area very hard, that Bill Boyer (then in his mid 20's) and Bob Boyer (in his late teens) set out in their mother's kitchen to make homemade candies that could be sold around the neighborhood to provide some extra income for the family. With Bill making the product, their mother Emily wrapping and packing the pieces and Bob going door to door selling, the two Boyer boys got their start, not only for a home project but also for a career The initial products started with homemade fudge and nut raisin patties. Before too long, Emily Boyer's kitchen became inadequate in sustaining the amount of candies demanded, and the door to door selling that Bob Boyer did gradually became store to store selling as more and more people in Altoona, Pennsylvania, were asking for Boyer items. As the Boyer brothers moved their operation to a larger quarters where they set up their first real factory, they expanded their products to include molded chocolate animals and other specialty items. At that time, Mrs. Boyer took on the responsibility of running their wholesale-retail department as well as taking care of premium redemptions, and also handling the packing and wrapping of the products. With the success and popularity the young Boyer brothers received on their confections, the need to develop new concepts in candy eventually lead to the introduction of one of the most loved candy bars today - the MALLO CUP

The original

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