Associate Brand Manager in St. Paul MN

Dairy Farmers of America logo
Dairy Farmers of America
Title: 
Associate Brand Manager
Date: 
06/19/2021
Job ID: 
11460
Location: 
St. Paul MN
Degree: 
Not Specified
Salary: 
Not Specified
Job Types:
Marketing Management, New Product Marketing/Innovation, Product/Brand Management

Leads the strategy and execution of key marketing initiatives for the Kemps branded cultured and fluid businesses.

Duties and Responsibilities:

  • Leads cross-functional team to effectively manage the day-to-day Kemps branded business and project execution
  • Use syndicated data to lead the monthly and annual Business Reviews, Plan Development and execution
  • Maximizes the portfolio and initiatives to achieve short-term and long-term sales, share, and profit objectives
  • Develops and implements long-term strategic plans for the Kemps branded business
  • Partners with Kemps Sales to identify growth opportunities/platforms with key channels
  • Leads new item launch for brand including sell in decks, customer samples and sell in meetings
  • Leads marketing communication strategy for new items and established business
  • Works with forecasting, inventory management, and production planning teams to ensure optimum inventories and customer service is achieved, while minimizing obsolescence on any discontinued items
  • Manages budget process, with monthly reconciliation against budget targets for Kemps brand
  • May perform other duties as determined by business needs
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