Associate Brand Manager (Airheads) in Erlanger KY

Perfetti Van Melle
Associate Brand Manager (Airheads)
Job ID: 
Erlanger KY
Not Specified
Job Types:
Marketing Management, New Product Marketing/Innovation, Product/Brand Management
Employment Type:
Full Time

Date: Oct 24, 2021

Location: Erlanger, KY, US, 41018

Company: Perfetti Van Melle


Perfetti Van Melle - one of the world&##39;s largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide - is seeking a passionate and enthusiastic Associate Brand Manager to join our Marketing Team.


The Associate Brand Manager (ABM) will be a key contributor in driving Airheads brand growth and helping our consumers “Play More. Play Delicious.” through initiative project leadership, strategic planning support and ongoing business tracking and analysis. The ABM will work closely with the Brand Manager and Director to define and execute annual marketing plans with a strong focus on innovation strategy and portfolio management. This will require close partnership with cross-functional business partners, our global team, and external agencies to develop, implement and track brand initiatives from ideation through commercialization.

Specific responsibilities include:

  • Leading business analysis and tracking (IRI, internal shipments) to provide perspective and recommendations on key business drivers, opportunities and challenges. Play a leadership role in our annual business review process.
  • Project management (initiatives, innovation, product/packaging renovation and optimization), requiring cross-functional team leadership (R&D, Sales, Supply Chain, Finance, etc.) and timeline tracking. Includes management of projects through internal systems (NPL, PVMTrack) and Stage-Gate processes with senior management.
  • Supporting Brand Manager and Director in creating short- and long-term brand plans and innovation pipeline strategy, including market trend and consumer research analysis and new initiative concept and positioning development.
  • Partnership with Sales and Category Management on initiative volume forecasting and sell-in/launch plan execution.
  • Collaborating with internal teams and external agencies and vendors to develop and execute marketing elements including packaging, displays, programs and/or communications.
  • Working with relevant global partners as needed for support on innovation, packaging and communication.


  • Bachelor’s degree required
  • 2+ years Brand Marketing or Category Management experience
  • Ability to lead cross-functional teams and manage multiple projects simultaneously
  • Strong analytical skills, with ability to organize data from multiple sources to develop strategies and drive decision-making
  • Excellent verbal, written and presentation communication skills
  • Understanding of basic business operations and financial reporting (P&L, budget management)

Preferred Qualifications:

  • Master’s degree
  • Prior brand management experience in consumer packaged goods
  • Previous work with syndicated and panel data (e.g. IRI, Nielsen) and qualitative/quantitative consumer research


At Perfetti Van Melle we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members goals and well-being. We offer competitive pay and great benefit options. Join the Sweet Life by applying today!

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Nearest Major Market: Cincinnati

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