AdvoCare is a weight loss and sports nutrition product manufacturer based in Plano, Texas. The company was founded in 1993 by Charlie Ragus, who outlined the ten core values of the company.
AdvoCare’s products include meal replacement beverages, appetite control substances, botanical extract products, energy bars, vitamins, fiber and calcium supplements, flavored chews, breath spray, sleep enhancers, protein powders, workout videos, and skincare products. The company has substantial teams of medical scientists, nutritionists, and sports consultants developing these products.
AdvoCare products are distributed through direct selling programs. AdvoCare provides sponsorships for Texas sports teams in major league soccer, NASCAR®, and college football and basketball.